You may be thinking this will be one of those heart wrenching stories of a mother’s love for her daughter. And in a way, it is. I not only love my daughter, I respect her. I spent my working career in sales and marketing. I can say without reservation that she is much smarter than I was or am when it comes to marketing, identifying a target market, and serving up products that meet the customer’s needs.
That’s why, a couple months ago, I made a promise to her. She had been telling me for MONTHS (maybe years) that I was not expanding my audience enough to capture their interest for book #2. She condescendingly admitted I had a small, loyal following. But she also pointed out my following was the same 400 people week in and week out.
I love my following. But unless those 400 people are willing to buy ten books apiece, my book #2 is not going to be a commercial success. And even though I am “retired” and I don’t “need” big sales, I do want to be a commercial success.
So, my promise to my daughter was really a commitment to working towards that commercial success. Book #2 is a coming of age story, a love story under extenuating circumstances. Tom and Emmy (Book #2) is about falling in love during WW2 and being a Japanese American sent to internment camps. It appeals to my generation (old people) but I want to reach young people who may be on the cusp of falling in love and embarking on a life journey with a partner.
Young people aren’t reading my blog. Young people are more apt to be watching videos. My daughter made me promise to post TikTok and/or Instagram Reels for one year!! I can’t stop. I have to be diligent. Another young person, a young man, told me to intersperse excerpts from my book, LET ME IN, throughout the reels.
So that’s my promise. I am going to work on a final draft of Tom and Emmy this summer, and spend the next 12 months posting TikTok videos–advice, observations and excerpts.
Tell me that you’ll miss my blog writing!!!! Of course I might post here and there. But more importantly, follow me on TikTok and IG Reels (Instagram Reels)! My name is @elainekoyamawrites for both sites.
Years from now, when I write that book about writing books, this will be part of the chapter on marketing. I’ll have to give my daughter credit for pushing me beyond my comfort zone.
Love this!! So exact and to the point. We get very comforrable with ourselves as we age. While we in the older generation have a lot to give to our younger ones, we can also learn a lot from them if we are not afraid to step out of our comfort zone.
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Go for it!
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